Redefining the way you feel beautiful
Challenge
Many businesses start by simply wanting an online presence, but many leave realizing they need more. This was the case with Bloom Salon.
We invited Bloom Salon to think beyond just having a webpage, we wanted them to consider their website as not only an investment, but a powerful revenue generating vehicle.
Our Insights
We took their initial ask of building a website with a fresh new look and chose to transform it into a top of funnel marketing system to drive high conversion into her booking system.
Key Goals
- We wanted a reimagined brand identity
- A GEO & SEO optimized strategy for agentic, and both, organic and paid search
- A connected top of funnel marketing strategy to yield high conversions through their online booking system
- A website that properly captures the behaviour of their visitors to continually craft better messaging towards their ICP
Results
Right off the bat we saw a tremendous decrease in friction with new first time site visitors who proceeded to book through her booking system. One thing to note with many business owners, there was a huge increase in conviction in self-promotion due to an online identity that matched their service quality.
Increased Bookings
325%
Lighthouse
100%
