An Overdue Digital Transformation
The Challenge
Facing the post-pandemic landscape head-on, PacEx encountered a sharp increase in competition across the logistics market. To continue earning the trust of its existing B2B clients while attracting new ones, the team recognized the need to take a hard look at both their operations and marketing approach.
Through discovery, it became clear that growth was being held back by fragmented systems, an inconsistent marketing presence, and inefficient backend processes for lead capture, management, and routing. Without a cohesive foundation, PacEx risked losing momentum in a market where speed, reliability, and clarity are critical differentiators.
Our Insights
After taking a closer look under the hood, it became clear that these challenges were more than growing pains. There was a critical need for digital transformation. To remain competitive and scalable, PacEx required a foundation that could support its operations, marketing, and growth ambitions moving forward.
At this point, Paper Crane’s role evolved beyond that of a web design agency. We stepped in as a strategic partner, helping PacEx rethink how its digital ecosystem could enable smarter processes, clearer communication, and long-term business resilience.
Key Goals
We believed that revamping their existing website with a modern look, fixing their shipment tracking and client login portal, and connecting their back end sales motion with their website quoting form would be the right pivot into this changing landscape.
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Results
The results were immediate and transformative: by automating manual workflows, we made case management 4x faster, reducing handling times from 20 minutes to just 5.
Furthermore, the seamless integration of the quoting engine drove a 300% increase in web-to-lead conversion, turning the digital platform into a high-velocity engine for growth and client retention.
Increase web leads
300%
Case Management
4x faster
