Where Clean Meets Convenience
The Challenge
Main East Carwash has been around for 20+ years. It has found its success through excellent location amidst the growing and changing business landscape with its undying consistency to their service.
They have built a loyal customer bases like none other. However, due to the pandemic, they felt they finally needed an online presence to compete in the space where having visibility both online and in the real world was paramount to one's success. When we took a look under the hood, we also found that:
- Online bookings did not exist
- Mobile users struggled to navigate their site or take any action
- There was no clear way to track interest online and convert them into visits
- The website provided little business value beyond basic information
Our Insights
Our approach focused on aligning the digital experience with how everyday customers expect to reach local services.
We prioritized:
- A clean, modern interface that built trust instantly
- Mobile-first usability for drivers searching on the go
- Performance and SEO optimization for discoverability
- A frictionless booking experience to encourage action
The goal was simple: make it effortless for customers to choose and book Main East Carwash.
Key Goals
- Create a modern, trustworthy digital presence that reflects the quality of the service
- Make it easy for customers to discover services and book online
- Improve mobile usability for drivers searching on-the-go
- Increase local visibility through performance and SEO best practices
- Turn the website into a consistent source of new customer bookings
Our Results
The new website immediately began delivering measurable results:
- Consistent 4–6 online bookings per week
- 100/100 Lighthouse scores across performance, accessibility, best practices, and SEO
- Significantly improved mobile experience
- A clear, trackable source of new customer demand
For the first time, Main East Carwash had a digital presence that actively supported day-to-day operations and growth.
Increase in Bookings
400%
Lighthouse Score
100%
